Analytics & Reporting Manager (also known as ARM) is the home for your Live365 station's statistics. It provides advanced metrics for the listeners and the station's tracks history.
In this article we are going to cover:
Note:
ARM is currently only available as part of the Broadcast 4, Broadcast 5 and Non-Copyright 4 plans.
Streaming metrics and terms
| TLH (Total Listening Hours) | Total number of hours a station has been listened to. (Based on Active Sessions) |
| Active Sessions | Number of sessions of 60 seconds or greater within the reported period. |
| Session Starts | Number of Active Sessions plus the number of sessions of less than 60 seconds. |
| Session Peak | The maximum number of active sessions recorded at the same time for a station. |
| ATSL (Average Time Spent Listening) | Average time a session has been listening to a channel (Based on Active Sessions) |
| Bounce rate | Percentage of sessions which have been connected for less than 1 minute. In other words, the number of listeners who left after initially tuning in. |
| Unique listeners (Reach) | Number of Unique Active Sessions (defined as the number of different IP addresses and User Agents) that connected to a station within the reported period |
| AASD (Average Active Sessions Per Day) | Active Sessions divided by number of days in the reporting period |
| AQH (Average Quarter Hour) | The average number of listeners recorded every fifteen minutes |
ARM interface overview
Selecting the station and reporting period
These options at the top right of the interface are how you set your query parameters for using ARM. You always want to check how these are set before interpreting the data presented to you.
If you have multiple Live365 stations under the same user account, you can select the one that you would like to generate the reports for by clicking on the (1) All Stations button in the top right corner.
The reporting period can be adjusted by clicking on the (2) Date Range. For more in-depth reports, you may also select a preferred (3) Daypart. The daypart applies on top of the date range. As a result, you could run a query for certain times of the day across multiple days.
Selecting the Time Zone
The preferred time zone selection for all of your screens and reports in ARM can be made from your user profile page.
In order to access the user profile page, you will have to click the small user icon from the top right corner of the console, then click on Settings.
Frontpage statistics
After selecting your station and reporting period, your overview page will be updated to display the selected set of analytics. This page can be broken down into four sections which will provide an overview of your statistics.
- Section 1 shows how many users were tuned in for longer than 60 seconds (Active Sessions, AS), total number of session starts (SS), the Total Listening Hours (TLH) used in that period, and the number of stations selected in your query parameters as set on the top of the interface.
- Section 2 will display the session starts and active sessions for each individual station selected by your query parameters.
- Section 3 will display your listenership over time for the selected query period and stations allowing you to see your peak times and listenership patterns.
- Section 4 allows you to see a further breakdown of your listenership based on country, platform, and device. Hovering over each segment of the charts will allow you to see the category and how many listeners fall under that category.
Menu navigation
Real-time statistics
- Stations page is broken down by stations/groups with Session Starts (SS), Active Sessions (AS), and % of total listening as represented by selected stations/group. Typically you’d be using this report to compare stats between two or more stations. It includes all the metrics relevant to live streams, so you can easily compare each one between multiple stations.
Sessions page drills down to the individual listener’s location, platform, device, and session length all in Real-time.
On the Map page, you will see a physical map of the IP addresses locations of the users currently listening to your stream with the ability to drill down to the city level.
Because of the various ways that users can be assigned IP addresses, the accuracy of this data can vary. Determining a user's country of origin is about 99% accurate, but nailing down a specific city from an IP address is between 50% and 80% accurate.
- Countries tab presents a breakout of all listeners by country including the Session Starts (SS), Active Sessions (AS), and the percentage of listeners from each country contribute to the total number of listeners.
- Platforms adds details on what specific platforms listeners are using to consume content with Session Starts (SS), Active Sessions (AS), and the percentage of total listening as represented by selected stations/group.
- Devices breakout details on how listeners are consuming content between Desktop, Mobile or Home Entertainment with Session Starts (SS), Active Sessions (AS), and the percentage of total listening as represented by selected stations/group
Historical statistics
The sections are nearly identical to the ones presented above, except they don’t cover stats for listeners that are tuned in "right now" but, rather, are used for historical analytics.
There is one section that is present here and not under Real-Time:
- Report page provides historical reporting which also allows filtering by Hour, Day, Week or Month by Country and is also fully CSV exportable.
Song History
Song History provides a historical playlist of all the tracks that aired on your Live365 station. You would usually look at this while selecting a single station and not multiple stations in your top level query.
SoundExchange Reporting
Allows generating reports for SoundExchange and exporting them into CSV files. It's nice to know that Live365 generates and submits these reports automatically each month for the community stations.
For any questions, comments, or concerns regarding this guide, please contact the Support Team here.
If you would like to discuss more about this feature and how to acquire it, just send an email to sales@live365.com.
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