Live365 broadcasters across all subscription packages are permitted to air their own third-party advertisements, sponsorships, and custom station promos, regardless of package tier.
FAQ
General Policies & Pricing
Can I run my own ads on any Live365 package?
Yes. Broadcasters on any subscription tier (both With Ads and Ad Control packages) can sell, produce, and air their own third-party commercials and sponsorships.
Does allowing third-party ads change package pricing or revenue share?
No. Package pricing and the terms of the Advertising Revenue Share Program remain unchanged.
What is the difference between a "With Ads" and an "Ad Control" package?
- With Ads Packages: Include discounted pricing because you agree to participate in the Advertising Revenue Share Program by inserting 4 minutes of Live365 network ad triggers per hour.
- Ad Control Packages: Represent full-price packages where your stream remains ad-free by default, giving you total control over whether or when to run Live365 network ads.
Note: Switching from an Ad Control package to a With Ads package saves on licensing costs, but you must air the required 4 minutes of Live365 ad breaks per hour. You can air your own custom third-party ads on either package type.
Technical Setup & Metadata Rules
How should I format and tag my third-party ad files?
To ensure accurate station reporting and prevent your custom ads from triggering system errors, follow these metadata requirements:
| Metadata Field | Required Setting |
| Artist Field | Set to Ad Break |
| Media Type | Set to Promo, ID, or Talk |
| Prohibited Types | Do NOT use Music or Advert |
⚠️ Important: The Advert Media Type is reserved strictly for official Live365 network programmatic ad triggers. Always use Promo, ID, or Talk for your self-produced commercials.
Can I place my own ads anywhere in the broadcast?
Yes. You can produce your own commercials at any length and schedule them as frequently as you like, provided the metadata is formatted correctly. If you are on a With Ads package, your custom ads can run alongside the required 4 minutes of Live365 network ad breaks.
Do I still need to run the 4 minutes of Live365 network ads per hour?
- If you are on a With Ads package: Yes. Inserting 4 minutes of Live365 ad triggers per hour is required per your plan's terms.
- If you are on an Ad Control package: No. You are not required to run Live365 network ads.
Need Assistance?
If you have questions about tagging your ad files or organizing your media library, please contact our Support team at help@live365.com or open a ticket through your Dashboard.