The following is an explanation of the Advertising Revenue Share Program and how much money you may earn from participating.
Pursuant to Section 9 of the Live365 Broadcaster Terms of Service and in full consideration of Broadcaster’s exclusive grant of Advertising Insertion Rights, Live365 will share 50% of Net Audio Advertising Receipts with Broadcaster. Net Advertising Receipts are the amounts actually received by Live365 for the corresponding Broadcaster’s delivery of advertising impressions during the period.
Broadcaster’s Revenue Share is calculated each month according to the following formula:
- 50% of Net US Audio Advertising Receipts times Broadcaster’s percentage of corresponding paid US impressions delivered for the period.
- 50% of Net Non US Audio Advertising Receipts times Broadcaster’s percentage of corresponding paid Non US impressions delivered for the period.
Revenue Share Illustration
For illustration purposes, if in a particular month, Live365 received $25,000 for delivery of 8.5 million US audio impressions, a Broadcaster whose stations delivered 20,000 of those impressions would be paid $14.70 for these US impressions which represents 50% of the corresponding US ad revenue delivered by this station. A similar calculation will be done on non-US revenue and impressions.
Credits to a Broadcaster’s account will be made 90-120 days following the end of a corresponding month and a Broadcaster may request to receive payment from Live365. Only those Broadcasters whose Live365 accounts are current (i.e. active Advertising Supported Package with an account in good standing) are eligible to receive payment from Live365.
Ad Play Specifications
Broadcasters are required to provide Live365 a minimum of 4 minutes per hour of commercials. A maximum of two (2) minutes is allowed per ad break, with a separation of at least 15 minutes in-between each ad break. An ad break is defined as an event triggered in order to allow Live365 to insert digital audio ads on the stream. Currently, only our United States customers are permitted to insert any third-party paid advertising in their station’s programming. If you are a customer from the United Kingdom or Canada, this is currently prohibited. We are working with business partners and agencies in the United Kingdom and Canada to be able to allow for broadcasters based there to insert their own advertising and hope to release the restrictions in 2021.
The following are exceptions to the third-party paid advertising rule for the U.K. and Canada-based stations:
- If a station is broadcasting non-copyrighted content, like some Old Time Radio stations for example, then they may run their own advertising.
- If a station has directly licensed with the composition rights organizations or directly licensed entirely, then they may run ads.
These types of broadcasters filled out agreements or paperwork when they signed up for their current broadcasting package. If you fall under either of these scenarios, please email support or open a ticket here.
In order to receive your share of the Advertising Revenue, you must be up-to-date on your current billing cycle, with no outstanding payments, and adhere to the Advertising Revenue Share Program guidelines of at least 4 minutes per hour of ads, with a maximum duration of 2 minutes per ad break.
Live365 has the right to modify the terms of the “Advertising Revenue Share Program” at any time. For the latest terms and conditions about Live365’s “Advertising Revenue Share Program,” including information about how to receive your payment from Live365, please refer to the Live365 “Advertising Revenue Share Program” details page.