To add/modify information on your Live365 Station Page, you will need to log in to your Live365 broadcaster account.
Once you're logged in, click your desired station from your Account.
Within your station, select "Station Settings" in the Station Menu on the left side of the interface. Clicking on "Station Settings" will expand the tab. Now select the "Station Profile" tab.
In the Station Profile pane, you will be able to add/modify your station name, genres, cover art, social links, and station description.