The following is an explanation of the Advertising Revenue Share Program and how much money you may earn from participating. 

Terms

Pursuant to Section 9 of the Live365 Broadcaster Terms of Service and in full consideration of Broadcaster’s exclusive grant of Advertising Insertion Rights, Live365 will share 50% of Net Audio Advertising Receipts with Broadcaster. Net Advertising Receipts are the amounts actually received by Live365 for the corresponding Broadcaster’s delivery of advertising impressions during the period.

Broadcasters are required to provide Live365 a minimum of 4 minutes per hour of commercials. A maximum of two (2) minutes is allowed per ad break, with a separation of at least 15 minutes in-between each ad break. An ad break is defined as an event triggered in order to allow Live365 to insert digital audio ads on the stream.

Revenue Share

Broadcaster’s Revenue Share is calculated each month according to the following formula: 

• Number of Advertising Impressions delivered on Broadcaster’s station divided by one thousand (1,000) times the corresponding Net eCPM (Effective Cost per Thousand) times Broadcaster’s Revenue Share of fifty percent (50%).
  • Ad Impressions/1,000 * Net eCPM * 50% 

For illustration purposes, if in a particular month, a Broadcaster delivered 10,000 advertising impressions with a Net eCPM of $2.00, the Broadcaster’s Revenue Share would be $10.00 (10,000/1,000 * $2 * 50%). Broadcaster’s Revenue Share will be calculated 90-120 days following the end of the corresponding month, and are automatically applied to the account in the form of a monthly credit.

The total amount that Live365 receives is based on how many ads were heard across the entire Live365 network and the current rate per 1,000 ads. These two factors vary every month. Both the number of ads played on our network and the rate per 1,000 ads vary based on market demands and other factors. These two factors, combined with how many impressions your station has, are how we calculate your ad revenue owed to you.

Net eCPM Explanation:

What is the Net eCPM? A CPM (cost per mille or “thousand”) in the advertising industry is the amount that an advertiser pays for every 1,000 listeners that their ad is delivered to (called “impressions”). This rate is determined through a bidding process between advertisers for each listener. One advertiser may pay $3.00 CPM and another may pay $2.50 CPM. At the end of the month, Live365 calculates the total of payments received from all advertisers and divides it by the total “impressions” or number of ads delivered to listeners. The result is our Net eCPM for the month, which we then use in our revenue share formula above to split revenue with our broadcasters. This amount will fluctuate month to month based on the type and quantity of advertisers, as well as factors such as seasonality and overall economic conditions.

Account Credits

Ad Revenue credits are applied to your account automatically in the form of a monthly credit. You must adhere to the Advertising Revenue Share Program guidelines of at least 4 minutes per hour of ads, with a maximum duration of 2 minutes per ad break. 

Ad revenue is generally available 90-120 days after the end of each corresponding month. You may collect your first revenue credits 90-120 days after your account was created.

Note: The Ad Revenue Share Program was officially automated in June of 2025. If you have not received credits for your earned Ad Revenue for May 2025 and prior please reach out to our Support Team at help@live365.com

Summary

In order to receive your share of the Advertising Revenue,  you must subscribe to one of our With Ads packages, and adhere to the Advertising Revenue Share Program guidelines of at least 4 minutes per hour of ads, with a maximum duration of 2 minutes per ad break.

For questions regarding revenue, payment status, or other information, please email support or open a ticket.